Anyone that’s spent much time in the past years doing Internet marketing knows how valuable Squidoo is becoming as a tool for marketing online. Read this article to learn a few effective methods for promoting your Squidoo lens that will gain you exposure in your target market.
Search engine optimization is one of the things that is highly effective with Squidoo. This is such an effective method because your lens will gain high rankings since Squidoo is an authority site. The only way to do this, though, is to take advantage of Squidoo’s power in the search engines and effectively optimize your lenses. The way to achieve this is to ensure that your title contains keywords and that your content is geared towards those same keywords. Using the tags in your lens is another vital but often overlooked tip. Squidoo permits the addition of forty tags per lens you own. To enhance the level optimization of your lens, you can use up to twenty tags. Tags help search engines navigate and understand content, which is why they are so important. This is a great way for you to improve the ranking of your lenses in the SERPs. The tags you use need to be original, as your content should be, and they also need to include both single keywords and phrases. Also, you mustn’t forget to activate the “contact me” button on your profile in Squidoo. When traffic starts to pour in, people would be able to contact you without you having to share your email address.
Your lens needs to be highly relevant to your niche before the search engines are going to send any good will in your direction.
Including gardening information on a “dog training” lens will only lead to confusion from search engines and visitors alike. The more targeted your content is the better value it will deliver to your visitors. This will also increase the chances of getting word of mouth traffic as people recommend your lens to their friends.
Last but not the least; you need to make sure that all the content on your lens is original and hasn’t been published anywhere on the web. Ensure the content of your lens is unique by rewriting existing articles, if that is what you will be using. Search engines rank sites with original content better and don’t like duplicate content. Therefore, ensuring the uniqueness of your content is critical. In the end, it doesn’t take a whole lot of effort to promote your Squidoo lens. Once the momentum has been put into place you won’t have to work nearly as hard to keep it going.
